Explain Briefly the Three Levels and Three Steps in the Planning

question 84

Essay

Explain briefly the three levels and three steps in the planning and strategy-making process. Also mention how they are linked with each other.

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Definitions:

Generating Publicity

The act of creating interest and awareness among the public or media about a person, product, or event, often through strategic communication and events.

Driving Business

Refers to the strategic actions and tactics employed by a company to promote growth, competitiveness, and profitability.

Triple Bottom Line

An accounting framework that considers social, environmental, and financial performance as measures of an organization’s success.

Corporate Philanthropy

The act of a corporation donating resources, including money, goods, or time, to social causes or charitable organizations.