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Kathleen, a manager, is attempting to determine whether she has both the capability and the resources to produce one of several possible new products. In the context of decision making, on which of the following criteria of alternative courses of action is Kathleen focusing?
Equilibrium Price
The price at which the quantity of a good or service demanded by consumers is equal to the quantity supplied by producers, resulting in a stable market condition.
Marginal Consumer
A consumer who is indifferent between purchasing and not purchasing an additional unit of a good, based on the current price.
Social Cost
The total cost of an activity to society, including both private and external costs.
Private Cost
The costs that an individual or company incurs in the production of goods or services, excluding any externalities.
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