Vlanco Electronics and Highway Computers Both Make Laptop Computers in the Same

question 60

Multiple Choice

Vlanco Electronics and Highway Computers both make laptop computers in the same price range for the European market. Thus each would see the other as a ________.

• A) supplier
• B) competitor
• C) distributor
• D) customer

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Definitions:

Comparison Level

One’s personal standard of what constitutes an acceptable balance of rewards and costs in a relationship.

Socioeconomic Status

A measure of an individual's or family's economic and social position in relation to others, based on income, education, and occupation.

Interpersonal Relationships

Connections and interactions between two or more people, encompassing various forms such as friendship, love, family, and work relationships.

Social Exchange Theory

A framework suggesting that social behavior is the result of an exchange process aimed at maximizing benefits and minimizing costs to oneself.