Steve, a Middle Manager Working at KT Corp

question 12

Multiple Choice

Steve, a middle manager working at KT Corp., is unable to judge his own capabilities and has a poor opinion of himself; Steve is likely to have ________.

• A) less external locus of control
• B) low self-esteem
• C) less need for affiliation
• D) less openness to experience
• E) low level of agreeableness

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Definitions:

Marketing Plan

A strategic outline that lists an organization's goals for product sales, communication strategies with consumers, and the allocation of resources to achieve these objectives.

Conviction

A firmly held belief or opinion, often referenced in sales as the degree of belief a salesperson has in the value of their product or service.

FAB Step

stands for Features, Advantages, and Benefits, a technique used in sales and marketing to effectively communicate the value of a product to potential customers.