Examlex
Which of the following is a true statement?
Reference Pricing
Reference pricing is a pricing strategy wherein the price of a product is determined relative to the price of similar products or a benchmark in the market.
Penetration Pricing
A pricing strategy where the price of a product is set lower than the competitors' to gain market share rapidly.
Price Skimming
Price Skimming is a pricing strategy where a higher initial price is set for a new or innovative product, gradually lowering the price over time as the market saturates or competition increases.
Psychological Pricing
Setting the price of a product in a way that will alter its perception by customers.
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