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Since 1960,income inequality has
Compensatory Rule
A decision rule used in consumer choice where the negative aspects of a product can be compensated by its positive aspects.
Price-Quality Relationship
The perceived association between the cost of a product or service and its quality, influencing consumer decision-making.
Product Signal
Indicators or features of a product that communicate its quality, authenticity, or prestige to consumers.
Inertia
The tendency to remain unchanged or idle in one's attitudes, behavior, or decisions due to psychological resistance to change.
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