If Market Segments Transcend National Borders

question 28

Multiple Choice

If market segments transcend national borders

• A) the company should develop unique products for each national market.
• B) the company can view the global market as a single entity and pursue a global strategy.
• C) a localization strategy would be appropriate.
• D) consumers will have differing purchasing behavior in different nations.

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Definitions:

Sales Reps

Individuals who represent a company's products or services, often responsible for negotiating and closing sales deals.

Horizontal Axis

A line or scale in a chart or graph that runs horizontally, usually representing the independent variable in a dataset.

Switch Row/Column Command

A function in spreadsheet software that allows the user to switch the positions of rows and columns, often used for better data visualization.

Vertical Axis

The y-axis in a chart or graph, typically displaying numerical values that are measured against the horizontal axis.