When a Firm Emphasizes Personal Selling Rather Than Mass Media

question 105

Multiple Choice

When a firm emphasizes personal selling rather than mass media advertising in the promotional mix, the firm is using a _____.

• A) standardized strategy
• B) pull strategy
• C) push strategy
• D) localized strategy

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Definitions:

Associates

individuals with whom one is connected in a professional or personal capacity, often implying a degree of collaboration or mutual interest.

Sponsor

An individual or organization that supports a project, event, or individual, often providing funding or resources.

Lattice Structure

An organizational structure characterized by cross-functional and cross-hierarchical networks, allowing for more flexible coordination and communication than traditional hierarchies.

Recruiting

The process of identifying, attracting, and selecting qualified candidates for employment within an organization.