If Media Availability Is Limited,a Firm Should

question 71

Multiple Choice

If media availability is limited,a firm should:

• A)use a push strategy.
• B)use a pull strategy.
• C)consider a longer channel.
• D)consider a shorter channel.

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Definitions:

Injunctions

Legal orders issued by a court to prevent an action or to force an action to be taken.

Collective Bargaining

The process of negotiation between employers and a group of employees aimed at agreements to regulate working salaries, working conditions, benefits, and other aspects of workers' compensation and rights.

Unfair Labor Practice

Describes actions by employers or unions that violate workers' rights and labor laws.

Employer's Interference

Refers to actions by an employer that unlawfully disrupt or affect an employee's rights or job performance.