When an Exporting Firm Finds That Its Local Agent Is

question 74

Multiple Choice

When an exporting firm finds that its local agent is also carrying competitors' products, the firm may switch to a ________ to handle local marketing, sales, and service.

• A) wholly owned subsidiary
• B) franchising arrangement
• C) turnkey operation
• D) licensing agreement

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Definitions:

Personal Values

Core beliefs or standards that guide an individual's behavior and decision-making, reflecting what is important to them.

Situational Cues

External indicators in an environment that can influence an individual's thoughts, feelings, or behavior.

Hostile Feelings

Negative and aggressive emotions directed towards others, which can lead to antagonistic attitudes or behaviors.

Cultures of Honor

Social groups that place a high value on the integrity and reputation of their members, often responding aggressively to insults or threats.