In the Classic Global Matrix Structure, Horizontal Differentiation Proceeds Along

question 6

Multiple Choice

In the classic global matrix structure, horizontal differentiation proceeds along two dimensions. These dimensions are

• A) hierarchy and overall strategy.
• B) target returns and sales potential.
• C) marketing strategy and sales potential.
• D) product division and geographic area.

---

Definitions:

Great Britain

An island in the North Atlantic Ocean that comprises England, Scotland, and Wales, and is the largest of the British Isles.

Warmer Relations

An improvement in the feelings and interactions between previously distant or hostile groups, countries, or individuals.

Venezuelan Crisis

A complex and multifaceted situation involving economic collapse, political instability, and humanitarian issues in Venezuela, particularly notable from the 2010s.

1895

The year that marked various significant global events, including the invention of X-ray imaging by Wilhelm Conrad Roentgen.