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According to Porter,the way to create superior value is to drive down the cost structure of the business and/or differentiate the product in some way so that consumers value it more and are prepared to pay a premium price.
Interest Rate
The amount charged, expressed as a percentage of principal, by a lender to a borrower for the use of assets over a specific period.
Per Annum
Annually or by the year; often used to specify interest rates, salaries, and other financial measurements that occur on a yearly basis.
Accumulate
In investment terms, to gradually gather or acquire an increased quantity of a particular asset or security over time.
Annuity
An investment product providing a stable flow of payments, often employed to generate earnings for retired individuals.
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