Examlex
One of the problems of licensing is that it may result in a firm's giving away valuable technological know-how to a potential foreign competitor.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over its competitors' based on positive experiences or emotional connections.
Product Succeeds
When a product achieves its intended goals, such as profitability, market share, or customer satisfaction.
Satisfying Needs
The process of fulfilling basic and psychological desires or requirements of individuals or communities.
Consumer Behaviour
Researching the behaviors of individuals, groups, or corporations in how they identify, secure, use, and eliminate offerings such as products, services, experiences, or ideas to address their necessities, and examining the impact of these behaviors on consumers and societal structures.
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