How Useful Are the Product Life-Cycle Theory and Knickerbocker's Theory

question 75

Essay

How useful are the product life-cycle theory and Knickerbocker's theory of horizontal FDI to business?

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Definitions:

Appropriateness

The degree to which communication actions are suitable for a particular context or environment.

Consistency

The quality of always behaving or performing in a similar way, or producing the same results, thereby allowing for reliability or dependability.

Cognitive Dissonance

A psychological phenomenon where a person experiences discomfort or distress from holding two or more conflicting beliefs, values, or attitudes.

Credibility

The characteristic of being deemed reliable and credible.