Examlex
According to ________, the social responsibility of business is to increase profits, so long as the company stays within the rules of law.
Broaden the Brand's Meaning
entails strategies to expand the association and attributes connected to a brand, making it relevant to more consumers or markets.
Educate Consumers
The process of informing potential buyers about the features, benefits, and usage of a product or service to influence their purchasing decisions.
Sue Competitors
A legal strategy where a company takes legal action against rival companies, often over patent infringements or unfair business practices.
Brand Authenticity
Refers to the extent to which consumers perceive a brand as being true to itself and genuine in its actions and communications.
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