The Marketing Mix Is Comprised of Product Attributes, Distribution Strategy

question 98

True/False

The marketing mix is comprised of product attributes, distribution strategy, communication strategy, and pricing strategy.

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Definitions:

Utility

A measure of satisfaction or happiness that a consumer receives from consuming goods and services.

Pleasure

A feeling of happiness, enjoyment, or satisfaction derived from an experience or activity.

Satisfaction

The fulfillment of one's wishes, expectations, or needs, or the pleasure derived from this.

Marginal Benefit

The additional benefit or usefulness experienced by consuming or producing another unit of a good or service.