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If a service firm wants to build a global presence quickly and at a relatively low cost and risk, it must employ
Fama-French Three-factor Model
A model that expands the CAPM by adding size risk and value risk factors to the market risk factor, explaining stock returns more accurately.
Firm Size
Generally refers to the scale of a business entity in terms of its assets, revenues, or number of employees, which can affect its operations and financial performances.
Book-to-market Ratio
A valuation metric comparing a company's book value to its market value.
Market Index
A statistical measure that shows changes in a financial market by tracking the performance of a set of selected stocks.
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