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If a firm's core competency is based on control over proprietary technological know-how, ________ and ________ arrangements should be avoided if possible to minimize the risk of losing control over that technology.
Cultural Difference
Variations in the customs, beliefs, practices, and social behavior between different societies or groups, often leading to diverse worldviews and ways of life.
Internal Attribution
The process of assigning the cause of behavior to internal characteristics, such as personality or disposition.
Self-Enhancement
The desire to maintain and increase the positivity of the self-concept.
Unrealistically Positive Views
An excessively optimistic outlook or perception of oneself or situations, often ignoring realistic or negative aspects.
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