Managing an Alliance Successfully Requires Building Interpersonal Relationships Between the Firms

question 29

Multiple Choice

Managing an alliance successfully requires building interpersonal relationships between the firms' managers. This is sometimes referred to as

• A) relational capital.
• B) relational assets.
• C) operational assets.
• D) venture capital.

---

Definitions:

Article 2

A portion of the Uniform Commercial Code that deals specifically with the sale of goods.

Statute

A written law passed by a legislative body at both the federal and state levels, intended to prescribe or prohibit certain actions.

UCC

Uniform Commercial Code; a comprehensive set of laws governing commercial transactions in the United States.

Valid Contract

A legally binding agreement between parties, fulfilling all necessary legal conditions and requirements.