In Which of the Following Circumstances Does a Localization Strategy

question 17

Multiple Choice

In which of the following circumstances does a localization strategy make the most sense?

• A) Global market standardization is not possible, and there are no significant economies of scale to be realized from centralizing global manufacturing.
• B) Global market standardization is possible, but there are no significant economies of scale to be realized from centralizing global manufacturing.
• C) Global market standardization is not possible, but there are significant economies of scale to be realized from centralizing global manufacturing.
• D) Global market standardization is possible, and there are significant economies of scale to be realized from centralizing global manufacturing.
• E) Consumer tastes and preferences differ among national markets, and economies of scale are substantial.

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