For a Hotel Company Whose Competitive Advantage Is Based on High

question 43

Multiple Choice

For a hotel company whose competitive advantage is based on high brand-name recognition,which of the following ways of serving an overseas market makes the most sense?

• A) Franchising
• B) Licensing
• C) Exporting
• D) Entering into a joint venture with a foreign company
• E) Setting up a wholly owned subsidiary

---

Definitions:

Autonomic Systems

Autonomic systems refer to the part of the nervous system that controls involuntary bodily functions, including heart rate, digestion, and respiratory rate, operating largely unconsciously.

Somatic

Referring to the body cells that are not involved in reproduction, excluding sperm and egg cells.

Sensory Neurons

Nerve cells that transmit sensory information (sight, sound, touch, taste, and smell) from the body to the central nervous system.

Interneurons

A type of neuron that connects sensory and motor neurons within the central nervous system.