Consumers Chose Microsoft Windows Operating System as the Technical Standard

question 79

True/False

Consumers chose Microsoft Windows operating system as the technical standard through their many purchases of that software.

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Definitions:

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a target audience.

Shopping Product

Goods that consumers purchase after comparing quality, price, and style from several sellers, requiring more decision-making effort than routine purchases.

Promotion

A marketing strategy aiming to increase customer awareness and interest in a product or service, often involving special offers.

Unsought Product

Unsought products are goods that consumers do not normally consider buying or may not be aware of until they encounter them, often requiring significant marketing efforts.