Which of the Following Customer Groups Represents the Leading Wave

question 25

Multiple Choice

Which of the following customer groups represents the leading wave or edge of the mass market?

• A) Early adopters
• B) Early majority
• C) Innovators
• D) Late majority
• E) Laggards

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Definitions:

Pretax Accounting Income

Income earned by a business before taxation has been deducted, as recorded in its financial accounts.

Deferred Tax Liabilities

Future tax payments due to temporary differences between financial accounting and tax accounting practices.

Deferred Tax Assets

Assets on a company's balance sheet that may be used to reduce future tax liability resulting from temporary timing differences between accounting and tax treatments.