Product Differentiation Is Often

question 9

Multiple Choice

Product differentiation is often

• A)inexpensive.
• B)expensive.
• C)cheaper than producing a single undifferentiated product.
• D)not likely to be successful.
• E)unnecessary because customer needs and wants are essentially alike.

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Definitions:

Sightsavers

An international non-profit organization working to prevent avoidable blindness and promote the rights of people with disabilities.

Trachoma

An infectious disease caused by bacterium Chlamydia trachomatis, leading to a roughening of the inner surface of the eyelids, which can result in blindness if untreated.

Impoverished Countries

Nations with low levels of income and wealth, often characterized by widespread poverty.

Female Entrepreneurs

Women who initiate, organize, and run their own businesses.