Differentiated Products Should Be Targeted at Multiple Market Segments (Instead

question 71

Multiple Choice

Differentiated products should be targeted at multiple market segments (instead of a particular segment) if a company has a distinctive competency in

• A)marketing.
• B)research and development.
• C)accounting.
• D)materials management.
• E)human resources.

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Definitions:

Manufacturer

An entity or individual that makes goods for sale using raw materials and components.

Copyright Act

Legislation that protects the rights of creators by giving them exclusive control over the use and distribution of their original works.

Confidential Information

Any information that is not public knowledge and that is obtained from a source under circumstances that create an obligation to keep it confidential.

MBA Class

A course or series of courses part of a Master of Business Administration program, aimed at providing advanced education in business management and operations.