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Managers should not become complacent about efficiency-based cost advantages because
Altruistic Behavior
Action taken to benefit others without expecting personal gains, driven by selfless concern for the well-being of others.
Reciprocity Norms
Social norms that dictate that we should treat others as they treat us, leading to mutual benefit or support.
Reciprocity Norm
A social expectation that people will respond to each other in kind, returning benefits for benefits and responding to harms with either retaliation or forgiveness.
Social-Responsibility Norm
An expectation that people will help those dependent upon them.
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