Which of the Following Is a Tactical Step for Getting

question 71

Multiple Choice

Which of the following is a tactical step for getting down the experience curve ahead of competitors?

• A) Premium pricing to create an image of uniqueness in consumers' minds
• B) Pursuing a distinctive competence in focused marketing
• C) Constructing a manufacturing plant of less than minimum efficient scale
• D) Using aggressive pricing and promotions to expand sales volume as rapidly as possible
• E) Making the assembly of the product as complex as possible because this results in greater learning effects