The Concept of the Development Funnel Suggests That

question 25

Multiple Choice

The concept of the development funnel suggests that

• A)senior managers should decide whether to accept or reject a project at the end of the idea generation phase.
• B)senior managers should decide whether to accept or reject a project at the end of the project refinement phase.
• C)cross-functional teams should decide whether to accept or reject a project at the end of the idea generation phase.
• D)cross-functional teams should decide whether to accept or reject a project at the end of the project refinement phase.
• E)project proposals should be implemented by the marketing function.

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Definitions:

Variable

An element, feature, or factor that is liable to vary or change.

Arbitrary Numbers

Numbers chosen without any particular reason or pattern, often used in examples or theoretical discussions.

Interval Data

Data measured along a scale, in which each point is placed at a specific distance from a reference point, allowing for meaningful comparisons between data points.

Nominal Data

Data categorized into discrete groups or categories that cannot be ordered or ranked with respect to one another.