The Global-Product Strategy Is Weak When It Comes to

question 33

Multiple Choice

The global-product strategy is weak when it comes to

• A)manufacturing of products.
• B)distribution of products.
• C)responsiveness to customers.
• D)all of these choices.
• E)none of these choices.

Understand the basic principles of behaviorism and operant conditioning as proposed by B. F. Skinner.

Recognize the role of reinforcement and punishment in shaping behavior.

Differentiate between positive and negative reinforcement, and positive and negative punishment.

Understand the concepts of fixed-ratio, fixed-interval, variable-ratio, and variable-interval schedules of reinforcement.

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