The Global-Product Strategy Is Weak When It Comes to

question 33

Multiple Choice

The global-product strategy is weak when it comes to

• A)manufacturing of products.
• B)distribution of products.
• C)responsiveness to customers.
• D)all of these choices.
• E)none of these choices.

Appreciate the importance of tone, choice of words, and medium in delivering negative messages.

Understand the role of apologies and expressions of sympathy in mitigating the impact of negative news.

Recognize the importance of ending negative messages on a positive note to maintain relationships.

Understand the significance of audience reaction and shock absorbance in the delivery of negative news.

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Definitions:

Underapplied Overhead

When the actual manufacturing overhead costs are higher than the overhead allocated to products or services.

Actual Overhead Cost

The real expenses occurring from indirect costs, such as utilities, rent, and administrative expenses, necessary for running a business.

Indirect Labor Costs

Wages paid to employees who are not directly involved in production work but who support the production process.

Factory Overhead Account

Represents all the indirect costs associated with running a production facility that are not directly tied to a specific product.