An Advantage of Unrelated Diversification Is That Competencies Can Be

question 55

True/False

An advantage of unrelated diversification is that competencies can be shared and leveraged throughout the value-chain activities.

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Definitions:

Marketing Metrics

Quantitative measures used to monitor and evaluate the performance of marketing activities and campaigns.

Likert

A psychometric scale commonly used in questionnaires to measure respondents' attitudes or responses to questions.

Semantic Differential

A scale used in surveys that measures people's reactions to concept pairs on a continuum, such as good/bad or happy/sad.

Attitudinal

Relates to attitudes, or predisposed mental views and feelings towards objects, people, or events.