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A company should pursue related diversification instead of unrelated diversification when the company's
Discrimination
The unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or gender.
Normative Social Influence
The compelling influence of companions or society that leads us to change our demeanor to be welcomed and liked by them.
Ingroup Bias
The tendency to favor and extend loyalty to members of one's own group over others.
Microaggressions
Everyday verbal, nonverbal, and environmental slights, snubs, or insults, whether intentional or unintentional, that communicate hostile, derogatory, or negative messages to target persons based solely upon their marginalized group membership.
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