What Accounts for the High Failure Rate of All New

question 65

Multiple Choice

What accounts for the high failure rate of all new products that reach the marketplace?

• A)Market entry on too small a scale
• B)Poor commercialization of the new-venture product
• C)Poor corporate management of the new-venture unit
• D)All of these choices
• E)None of these choices

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Definitions:

Retail Chains

A series of retail outlets owned by the same company, offering similar or identical merchandise.

Multichannel Marketing

A marketing strategy that uses several different channels, such as retail stores, online platforms, and direct mail, to reach customers.

Showrooming

The behavior of checking out products in a physical retail store without buying them, and later searching online to buy the same products at a cheaper price.

Strategic Channel Alliance

A partnership between two or more organizations to use each other's distribution channels to sell their products, often to expand market reach.