In the Typical Scenario Planning Exercise

question 70

Multiple Choice

In the typical scenario planning exercise,

• A) most scenarios are pessimistic.
• B) most scenarios are optimistic.
• C) some scenarios are optimistic and some scenarios are pessimistic.
• D) only worst-case outcomes should be considered.
• E) only best-case outcomes should be considered.

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Definitions:

Positioning

A marketing strategy that focuses on how your customers think or talk about product and company relative to competitors.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Demographics

The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify markets.

Buyer Persona

A semi-fictional representation of the ideal customer based on market research and real data about existing customers, helping businesses to understand and cater to their target audience.