Kagemusha,Inc

question 90

Multiple Choice

Kagemusha,Inc.,is a Japanese multi-national with operations in 23 countries around the world.It is Kagemusha's policy to staff all the key positions in the company's foreign operations with Japanese managers.What is Kagemusha's staffing policy?

• A)ethnocentric
• B)global
• C)polycentric
• D)geocentric
• E)transnational

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Definitions:

Exports

Goods or services produced in one country and sold to buyers in other countries, contributing to a nation's economy and corporate revenue.

Glocalization

The process of firms standardizing their products globally, but using different promotional campaigns to sell them.

Marketing Strategy

A long-term plan designed to achieve a company's marketing goals by understanding customer needs and creating a clear positioning for the product or service.

Economic Trends

The general direction in which an economy is moving, based on statistical measures such as growth rates, inflation, and unemployment.