Which of the Following Is a Goal of Market Segmentation

question 92

Multiple Choice

Which of the following is a goal of market segmentation?

• A)To optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix
• B)To increase participation in shared global conversations by drawing upon shared symbols that include global brands
• C)To reduce cultural and economic differences which act as a barrier to the emergence of global trends
• D)To standardize products,manufacturing,and the institutes of trade and commerce
• E)To increase the costs of value creation and add value by better serving customer needs

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Definitions:

Selling and Administrative Costs

Expenses related to the selling of products or services and the general administrative activities of a business.

Markup Percentage

The proportion added onto the purchase price of goods to accommodate for overhead costs and gain profit.

Product Cost Method

An accounting technique that assigns all costs associated with production to the products, including materials, labor, and overhead.

Variable Cost Method

An accounting method that allocates costs to goods produced based on variable costs, which change with the level of production.