Gundogan Food Products Manufactures and Markets a Wide Range of Dairy

question 33

Multiple Choice

Gundogan Food Products manufactures and markets a wide range of dairy products.In the lead up to going international,the company's marketing and international sales staff is having a big debate with regards to the factors affecting product attributes for their business.In terms of the factors affecting product attributes,the impact of which of the following is particularly important for Gundogan Food Products?

• A)language
• B)nationality
• C)religion
• D)tradition
• E)gender

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Definitions:

Populations

The entire group of individuals or instances about whom the data is collected or a study is conducted.

Elements

The entities on which data are collected.

Samples

Collections or subsets of data taken from a larger population, used to analyze and make inferences about the population.

Ordinal Scale

The scale of measurement for a variable if the data exhibit the properties of nominal data and the order or rank of the data is meaningful. Ordinal data may be nonnumeric or numeric.