Which of the Following Contradicts Theodore Levitt's Arguments for the Globalization

question 63

Multiple Choice

Which of the following contradicts Theodore Levitt's arguments for the globalization of world markets?

• A)Consumers in most developed countries do not sacrifice preferred attributes for lower prices.
• B)Tastes and preferences are becoming more cosmopolitan due to cultural convergence.
• C)Similar product and technical standards across countries help a firm sell the same product worldwide.
• D)The emergence of the global youth segment is evidence of market segments that transcend national borders.
• E)The structure of market segments is extremely similar in various countries.

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