In Deciding on the Firm's Distribution Strategy in the United

question 36

Multiple Choice

In deciding on the firm's distribution strategy in the United Kingdom,Arlene Smith of Wendell Products found that the country's retail sector was very concentrated.When the retail sector is very concentrated

• A)it is more expensive for a firm to make contact with each individual retailer.
• B)it makes sense for a firm to deal directly with retailers,cutting out wholesalers.
• C)a relatively large sales force is required to deal with the retail sector.
• D)the channels of distribution tend to be long.
• E)the growth of wholesalers is promoted.

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Definitions:

Defective

Refers to a flaw or imperfection in a product or service that makes it unsafe or unsuitable for its intended use.

Dishonors

The refusal or inability of a bank to pay a check or draft when presented for payment.

Insufficient Funds

A situation where an account does not have enough money to cover transactions.

Liable

Liable means responsible by law; legally answerable.