A Push Strategy Is Emphasized When

question 49

Multiple Choice

A push strategy is emphasized when

• A)distribution channels are short.
• B)sufficient print and electronic media are available to carry the marketing message.
• C)consumers have a low level of literacy.
• D)the products being sold are consumer goods.
• E)professional services are being offered.

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Definitions:

Accounts Receivable

Money owed to a business by its customers from the sale of goods or services on credit.

Credit

A financial arrangement where a borrower receives something of value with the agreement to repay it later, often including interest.

Normal Balance

The side of an account that is usually positive or increased; for assets and expenses, it's the debit side, for liabilities, equity, and revenue, the credit side.

Account

An individual record within a financial system or ledger that tracks the financial transactions of a specific asset, liability, revenue, expense, or equity component.