The Number of Intermediaries Between the Product (Or Manufacturer) and the Consumer

question 23

Multiple Choice

The number of intermediaries between the product (or manufacturer) and the consumer is referred to as

• A) channel length.
• B) channel quality.
• C) channel exclusivity.
• D) channel fragmentation.
• E) channel concentration.

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Definitions:

Credit Customers

Customers who purchase goods or services on credit, with an agreement to pay at a later date.

Cash Disbursements

The outflow of cash for the purpose of payment, often documented for accounting purposes.

Direct Materials

Raw materials that are directly used in the manufacturing of a product and can be easily traced to the product.

Wages Expense

The total amount of compensation paid to employees for their labor, including hourly wages and salaries, before any deductions.