The Sales Manager for Smith Exports Is Deciding on the Firm's

question 103

Multiple Choice

The sales manager for Smith Exports is deciding on the firm's distribution strategy in several markets.He wants to know which factor is likely to shorten channel length in a particular country.Which of the following factors helps a firm shorten channel length?

• A)entry of large discount superstores
• B)firm's insistence on dealing with wholesalers instead of manufacturers
• C)fragmentation of a retail system
• D)small sales force
• E)smaller sales orders generated from sales calls

---

Definitions:

Constructive Play

A form of play involving the manipulation of objects to create or construct something, promoting learning and development.

Preschooler

A child typically between the ages of 3 and 5 years who is attending or preparing to attend preschool.

Friend

A person with whom one has a bond of mutual affection, typically exclusive of sexual or family relations.

Later-born Children

Later-born children are those born after the first child in a family, who may experience different parenting styles and family dynamics than their older siblings.