Amber Engineers Inc

question 93

Multiple Choice

Amber Engineers Inc.wants to be able to customize products for different national markets and in turn increase its customer responsiveness.However,the fixed costs associated with its production are high.Hence,these functions will be performed most efficiently if Amber Engineers

• A)sets up a production facility that is well suited for mass production.
• B)establishes multiple manufacturing facilities in each major national market.
• C)increases each manufacturing unit's minimum efficient scale of output.
• D)adopts flexible manufacturing technologies to help achieve mass customization.
• E)locates its production unit in countries that have fluctuations in exchange rates.

Develop strategies for marketing and selling in different types of buying situations.

Comprehend the impact of organizational culture on buying decisions.

Understand how customer relationship management (CRM) systems can be used to anticipate customer needs.

Describe how B2B markets differ from B2C markets and the implications for marketing strategy.

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Definitions:

Disposition

The act of selling, donating, discarding, or otherwise disposing of an asset or property.

Comprehensive Income

The total of all operating and non-operating revenues and gains minus all expenses and losses, including those not included in net income.

Financial Statements

Reports that show an organization's financial performance and position, typically including the balance sheet, income statement, and cash flow statement.

Foreign Currency

Currency used in a country other than one's own, involved in international trade and investment.