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Abby Goodwin,the sales manager of Ark Techno Products is wary of using an export management company (EMC) to get the company on the exporting path.Her CEO,John Mosco is very much in favor of hiring an EMC.Which of the following is a drawback of relying on an export management company (EMC) that Abby Goodwin can use to support her contention?
Consumer Loyalty
The likelihood of previous customers continually choosing the same brand over competitors due to positive experiences or satisfaction.
Value Chain
The full range of activities that businesses go through to bring a product or service from conception to delivery and beyond.
Distribution Channel
The pathway through which goods or services travel from the producer to the end consumer, possibly involving intermediaries.
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