In Exporting,problems with Local Marketing Agents Can Be Overcome by

question 79

Multiple Choice

In exporting,problems with local marketing agents can be overcome by

• A)selling intangible property to a franchisee and insisting on rules to conduct the business.
• B)changing agents frequently.
• C)engaging in turnkey projects and exporting process technology to foreign firms.
• D)entering into cross-licensing agreements with foreign firms.
• E)setting up wholly owned subsidiaries in foreign nations to handle local marketing.

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Definitions:

Return On Sales

A ratio used to evaluate a company's operational efficiency, calculated by dividing operating profit by sales revenue.

Accrual Accounting

A financial recording approach that documents incomes and expenditures at the time they happen, irrespective of the actual cash flow.

Accrued Revenues

Income that has been earned but not yet received, recorded as an asset on the balance sheet to reflect sales that have taken place.

Liabilities

Financial obligations or debts that a company owes to others, which must be paid back in the future.