Which of the Following Modes of Entry Is Suitable for Service

question 65

Multiple Choice

Which of the following modes of entry is suitable for service firms where the risk of losing control over the management skills or technological know-how is not much of a concern,and where the firms' valuable asset is their brand name?

• A)exporting
• B)franchising
• C)licensing
• D)turnkey projects
• E)cross-licensing

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Definitions:

Product Value

The perceived worth of a product or service to the customer, often influenced by its utility, quality, and the benefits it provides.

Pipeline Costs

Refers to the expenses associated with the operation, maintenance, and construction of pipelines used to transport goods, liquids, or gases.

Predominantly Fixed

A term describing costs or attributes that remain constant and do not vary significantly with activity level.

Intermodal Growth

The expansion and increased use of combining different modes of transportation (such as rail, ship, and truck) for the efficient movement of goods.