If a Firm Is Considering Entering a Country Where Incumbents

question 25

Multiple Choice

If a firm is considering entering a country where incumbents exist, and if the competitive advantage of the firm is based on the transfer of organizationally embedded competencies, skills, routines, and culture, what would be the preferable mode of entry?

• A) greenfield venture
• B) joint venture
• C) licensing agreement
• D) franchising deal
• E) turnkey project

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Definitions:

Marilyn Monroe

An iconic American actress, model, and singer, known for her glamorous persona, distinctive platinum blonde appearance, and her roles in films during the 1950s.

Unique Charisma

A special or distinct personal magnetism or appeal that sets an individual apart from others.

Jennifer Lawrence

An American actress known for her roles in films such as "The Hunger Games" series and "Silver Linings Playbook."

John Ford

An iconic American film director known for his Westerns and the visually powerful style he brought to the portrayal of the American frontier.