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For a firm to maximize its profitability,it is necessary that it
Market Strategy
A comprehensive plan that outlines how a business will reach potential consumers and turn them into customers of their products or services.
Social Responsibility
The ethical framework suggesting that individuals or organizations have an obligation to act for the benefit of society at large.
Demand Legitimacy
The perceived appropriateness and justification of a demand or request made by stakeholders based on societal norms and values.
Stakeholders
Individuals or groups with an interest or concern in the success of an organization, project, or endeavor, including employees, customers, investors, and the community.
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