Which of the Following Strategies Focuses on Increasing Profitability by Customizing

question 3

Multiple Choice

Which of the following strategies focuses on increasing profitability by customizing the firm's goods or services so that they provide a good match to tastes and preferences in different national markets?

• A)international strategy
• B)global standardization strategy
• C)localization strategy
• D)transnational strategy
• E)nationalization strategy

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Definitions:

Capital Budgeting

The process used by companies to evaluate and select long-term investments that are likely to help achieve their financial goals.

Investment

Designating financial means with the prospect of attaining profit or income.

Capital Intensity Ratio

A financial metric that compares a company's total assets to its sales revenue, used to evaluate how much capital is needed to generate sales.

Total Assets

The sum of all assets owned by a company, including current, fixed, and intangible assets, as reported on the balance sheet.