Examlex
Which of the following allows two or more firms to share the fixed costs (and associated risks) of developing new products or processes?
Reposition
The process of changing the market position of a product, brand, or company, often involving adjustments in marketing strategy, branding, or product features.
Complementary Product
A product that enhances the value of another product when used in conjunction, often leading to an increased demand for both.
Cannibalization
The reduction in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same producer.
Multi-product Firm
A company that offers a variety of different products rather than focusing on a single line.
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